Frequently Asked Questions
1. What exactly does MODIS do?
We fuse market intelligence with brand strategy, storytelling and execution, helping organizations uncover hidden opportunities, sharpen positioning and accelerate growth. We’re a plug-in insight and activation layer that makes your team smarter, faster, and more effective.
2. How is MODIS different from a traditional agency or research firm?
MODIS was built to be lean, adaptive, and impact-driven. We combine the strategic thinking of a top-tier consultancy with the agility and creativity of a modern agency. No bloated layers. No generic deliverables. Just custom insight and clear action.
3. What kinds of companies do you work with?
We partner with forward-thinking brands, high-performing marketing teams, and agencies looking for a strategic edge, whether they need a short-term spark, long-term growth support or a behind-the-scenes engine for insights and activation.
4. What tools do you use?
We work with the same enterprise-grade platforms trusted by Fortune 100s, from social listening to search behavior to audience segmentation. The kicker is that we make them accessible and actionable for teams without the enterprise cost or complexity.
5. Can MODIS work as a white-labeled partner?
Absolutely. MODIS regularly operates behind the scenes to support agencies and internal teams, offering a seamless way to expand service lines, create high-margin revenue streams and deliver elevated thinking without adding headcount or licensing costs.
6. What services do you offer beyond research?
Along with advanced intelligence and strategy, MODIS offers full creative and marketing capabilities, including campaign development, go-to-market planning, media strategy, new business pitch support and even agency-of-record partnerships. We’re as hands-on as you need us to be.
7. How fast can you deliver?
Speed is built into our model. We deliver most insight work in days or weeks, not months, helping you move quickly and confidently, with real-time relevance and zero fluff.
8. How do you work with internal teams?
We don’t replace internal teams, we empower them. Whether we’re supporting researchers, strategists, creatives or sales and ops, our role is to enhance your internal capacity with sharper tools, smarter insight and a collaborative spirit.
9. Is MODIS affordable for mid-sized agencies or in-house teams?
Yes. We’re designed to unlock Fortune 100-level capability for brands and teams that don’t have Fortune 100 budgets. Our flexible model allows us to tailor engagements to fit your goals and scale.
10. What’s the first step to working with MODIS?
It starts with a MODISphere® session, a focused conversation designed to quickly uncover the gaps, opportunities and momentum points in your business. From there, we build a custom path forward based on what will move the needle fastest.